Case study · Worthing, West Sussex

164 Google reviews at 4.9, and a surveyor who stopped writing up on Sundays

One surveyor, five years in practice, RICS Level 2 and Level 3. Everything on this site was built and tested here before it was offered to anybody else — and yes, he's my brother, which is exactly why I had the access to learn how a practice really runs.

164
Google reviews
4.9
Average rating
3/mo
New reviews, arriving without being chased
19%
Of profile views became a call, click or directions request in August

Every figure here comes from the profile itself and can be checked in about ten seconds. Search for Coastline Building Surveys in Worthing and see for yourself — I'd rather you did.

What was actually wrong

Nothing dramatic, which is the point. A good surveyor with a trade background — years on the tools as a qualified electrician doing extensions, kitchens and conversions before he trained — producing genuinely thorough reports that clients kept praising.

And underneath that: report write-ups eating evenings and weekends. Enquiries arriving while he was up a ladder on a Level 3 and sliding down the inbox. Quotes going out with bank details on them and simply never being answered, with no follow-up ever, and no idea which were price and which were people who just forgot.

He'd also had a full system built for him once, invoicing and all. He looked at it and quietly never used it — and he was right, because it asked him to do the noticing on precisely the days he had nothing spare.

What we did

  1. 1The Google profile, worked on properly and continuouslyCategories, services, photographs, questions, posts — and a review request that goes out automatically after every completed survey, so he never has to ask a client for a favour. That's what took the profile to 164 reviews at 4.9, and it's still adding roughly three a month on its own.
  2. 2Quill, built on his own back catalogueA report that took him five hours now takes about twenty minutes to check and correct. That is the best part of two working days a week returned to a man who used to write up on Sundays.
  3. 3Clerk, watching the enquiriesThe morning note: who's asked and not been quoted, what's gone quiet, what needs chasing. Nothing for him to log into, because that was the one thing he'd already refused once.

Live from Google

The reviews, as they arrive

Pulled straight from the Google profile, so this is whatever the last few people said — not a selection I've made.

What I'm not going to claim

Being straight about the evidence

This is one practice. It isn't a hundred, it isn't a controlled trial, and the surveyor is related to me. Anyone showing you a wall of testimonials at this stage of a business is showing you fiction, and you'd be right to be suspicious of it.

What I can show you is a profile you can check yourself, a review count that's still climbing, and a surveyor who will happily take your call and tell you what it's actually like — including the parts that were annoying.

And I'd rather prove it on your own numbers than on his. That's what the free ninety-day review is for: we look at your enquiries and your quotes, on your machine, and the figures tell you whether there's anything here worth having.

Get Quill built — £100 Or ring 07893 941669.

Start with a fifteen-minute call

No presentation and no deck — just a conversation about how your practice actually runs. If I don't think I can help, I'll say so on the call rather than take your money and find out later.

Get Quill built — £100 Or just ring me — 07893 941669

Adam Humphrey · Fourth Impact · adam@fourthimpact.com · 07893 941669